Newsletter for Sept 3rd

Farley Insurance Agency

Farley Insurance welcomes Jasper CEO every year serving as our main host site and is always a very gracious host. On Monday, students had the opportunity to meet with founder of Farley Insurance, Kent Farley and one of his sons and business associate, Chad Farley. Since 1961 Kent has been serving Jasper County as an insurance provider. Since their inception his brother, both sons, and other family members have joined the team making it truly a “mom and pop, family operation” as Kent puts it. Farley Insurance is one of the largest independent insurance agents in southern Illinois and has a focus on serving their customers and assisting them in managing their risk to minimize potential losses. Chad took the liberty of discussing with us the ins and outs of liability, property, and casualty insurance, workers compensation, employment practices liability, errors and omissions, and employment benefit packages. It was a great morning and the Jasper CEO students were so attentive and asked several great questions. What a great start to their CEO experience!

Agracel - Marketing vs. Advertising with Sarah Horner

Sarah started by explaining what Agracel does on a daily basis in the area of industrial real estate. She also brought to us the good news of manufacturing businesses returning to the USA due to low utility costs. Our conversation continued with why a company would want to lease versus own a building sprinkled with great conversation of leasing and asset acquisition. In the heart of the presentation we covered marketing (overall global picture, branding your business) versus advertising (tangible pieces to market your company) and the importance of meeting the marketing needs of your audience. Sarah gave us great advice as we enter into planning for our class business by suggesting that a big part of marketing is capturing the human side of people, pull at their heart strings to gain their attention. She also emphasized the focus on client relations and how important that is to any business.

CEO students have been planning their first business adventure as the challenge to create and pay for name badges was presented to them on the first day of class. Since that time, all 14 have pitched in to find the best alternatives to pay for the badges as well as discovering what the bidding process for materials is like. Students plan to visit our CEO investors on Friday (their day off I might add, what great dedication!) to deliver investor stickers and to discuss the possibility of advertising on our lanyards and name badges. I am very proud of the progress this group is making so far and would appreciate any help and/or advice you can also offer them as they come to your business. It has been said that is takes a village to raise a child and what a wonderful village we live in to do just that!

Visitors are always welcome and encoraged to attend Jasper CEO. We meet every morning from 7:15 a.m.-8:45 a.m. Check the calendar to see where we are meeting and join us, even if for just a few minutes, to see what great progress and interesting topics we discuss. Your visit will help us craft our social/business professional skills. Hope to see you soon!

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The manner in which the CEO program is funded is critical to its success and sustainability. All funds raised are used exclusively for the Jasper County CEO program. To participate, a 3-year $1000 per year commitment is required. Business Partner Investors commitments of time and energy are also critical to the program's success. Contributions may be tax deductible, as our organization is a 501(c)(3) not for profit organization.

When we are not touring local businesses, we need a place to host the class. During that time, the 0 CEO students and their Facilitator would meet at your site where they would also have guest speakers and guests from the community attend. Hosting requires a facility with internet access and adequately accommodates up to 5 people.

We are looking for people to share real-life stories about the concepts of running a business, from strategic thinking, product development to marketing, and cash flow management. Also, sharing your personal successes and failures are what recent classes have enjoyed the most.

If you are interested in participating in any of the above programs, use our contact form to send us a message

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