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Newsletter for January 27th, 2017


Advertising with Image Squared Marketing

Casey Tibbs

The most frequent tid-bit of information the students requested for second semester was advertising. In first semester, we thoroughly cover the concept of marketing. As anyone in either of those two industries will tell you there is a great delineation in the two. However, neither can exist without the other. Casey Tibbs, owner of Image Squared Marketing joined us on Monday morning to share his own experienced with a startup business and also started to segregate the important aspects of marketing. Casey suggests that for now student should start simply with a basic website, a Facebook business page, and basic marketing materials such as business cards, pamphlets, or whatever may fit your business. On Friday, Casey joined our CEO group again to explain more in depth about advertising, i.e., colors, slogans, and how to emotionally connect with consumers.


Monthly Mentor Day

Group A Mentors

There was much to discuss this month as we met with a group of our mentors. Our focused topics for discussion surrounded the class business to start the day. We reviewed the event and reflected upon areas of improvement and the road that lead to the big event. Our small group topics included the students presenting their individual business to the mentors with a focus on their business name, logo, and slogan. These are such beneficial days as the students can share and take in more adult opinions, ideas, and suggestion for their business. The students have found these days to be very progressive and worth the time! A special thank you to all of our mentors for their dedication to the Jasper CEO Students.


Investment & Retirement Accounts

Steve Mammoser

Steve Mammoser, Certified Financial Planner with Peoples State Bank in Newton was our honored guest for the day as he shared information all young adults should know about, investments and retirement. We discussed such aspects as the Rule of 72, the different types of money based up safety, term, and rate, as well as real estate, stocks, bonds, mutual funds, 401k’s and IRA’s. Steve does a fantastic job convincing these 17 and 18 year olds the power of knowledge in general and especially where their future income is involved.


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The manner in which the CEO program is funded is critical to its success and sustainability. All funds raised are used exclusively for the Jasper County CEO program. To participate, a 3-year $1000 per year commitment is required. Business Partner Investors commitments of time and energy are also critical to the program's success. Contributions may be tax deductible, as our organization is a 501(c)(3) not for profit organization.

When we are not touring local businesses, we need a place to host the class. During that time, the 0 CEO students and their Facilitator would meet at your site where they would also have guest speakers and guests from the community attend. Hosting requires a facility with internet access and adequately accommodates up to 5 people.

We are looking for people to share real-life stories about the concepts of running a business, from strategic thinking, product development to marketing, and cash flow management. Also, sharing your personal successes and failures are what recent classes have enjoyed the most.


If you are interested in participating in any of the above programs, use our contact form to send us a message


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