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JOURNAL EXCERPT
BUSINESS VISIT
Thursday (10/5/19) Radio Station
Bobbie Ashley is a busy woman. I was in awe of her talent. The amount of rules and regulations she has to follow as a live host and in the radio station is crazy! I could never do her job, it seems stressful. She started radioing at the young age of 18, so she’s had plenty of experience! I learned today that radio is the number 1 advertisement platform because they can reach more people in their cars so it’s almost like they are a captive audience. She told us radio uses “Top of the mind advertising.” They create an advertisement that can easily get stuck into the listener’s head. For example, if you wanted to go to get a steak people would remember the jingle to Niemerg’s Steak house! I never realized how much of an influence radio has over its listeners. Radio Stations have to follow a lot of rules. There’s a large amount of planning that goes into everyday. Bobbie Ashley says that it’s easy for her to do this job because she loves it. Bobbie also is a self-published author with 4 books which I think is remarkable. I admire that Bobbie is pursuing careers that she loves.

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